"Sales Psychology" combines some real-life sales stories and classic cases to analyze the psychological changes of sellers and consumers in sales activities from a psychological perspective. It aims to use psychological laws that have been proven by scientific experiments to explain how people are affected in the sales process.
After reading this book, you will definitely find psychological theoretical support for your past sales or purchasing behaviors, and at the same time, you will be more conscious and proactive in your future consumption activities.
Target audience: All sales staff and consumers who want to understand buying psychology.
Reader comments
The writing is very good, and they are all problems that we usually encounter. Sales is also a science, so we need to think carefully about it.
Just like the classic line in "Big Shot", it made me understand the shopping psychology of successful people. I also think of the book "Human Weakness". They both explore people's psychology and behavior. I like this kind of book that is easy, interesting and can learn something. I recommend it to everyone!
It's a pretty good book, I can learn something.
Not bad, some useful information!
Not just sales, a lot of the knowledge in this book is also applicable to other fields.
Yes, it is a very practical book that can be applied to real business.
The writing is very good, and they are all problems that we usually encounter. Sales is also a science, so we need to think carefully about it.
Just like the classic line in "Big Shot", it made me understand the shopping psychology of successful people. I also think of the book "Human Weakness". They both explore people's psychology and behavior. I like this kind of book that is easy, interesting and can learn something. I recommend it to everyone!
It's a pretty good book, I can learn something.
Not bad, some useful information!
Not just sales, a lot of the knowledge in this book is also applicable to other fields.
Yes, it is a very practical book that can be applied to real business.