The manuscript comprehensively and systematically explains how traditional retail companies can fully integrate online and offline in the face of the impact of the Internet trend on the e-commerce market, use e-commerce models, micro-business models, Taobao models, APP models, website models, etc. To transform, carry out O2O marketing, experiential marketing, community marketing, build an industrial ecological chain, leverage the fan economy, use big data analysis to provide personalized and precise services to customers, and truly realize "new retail" that adapts to the development of modern society and meets customer needs!
Reader comments
The concepts mentioned in the book such as online and offline integration and O2O marketing are very inspiring. Moreover, it also tells us to provide services based on consumer needs, which I think makes sense. Now I will pay more attention to my girlfriend's preferences and give her more considerate care. In short, this book is not only practical, but also taught me a lot of love skills, haha!
The concepts mentioned in the book such as online and offline integration and O2O marketing are very inspiring. Moreover, it also tells us to provide services based on consumer needs, which I think makes sense. Now I will pay more attention to my girlfriend's preferences and give her more considerate care. In short, this book is not only practical, but also taught me a lot of love skills, haha!