Urban: From Retail Empire to World's Richest Man

Xu Haibin is reborn in 1999, the heyday of big-box retail.

Using his memories from his previous life and his extraordinary talent, Xu Haibin creates one business legend after another.

A small shop grows into a supermarket, and a supermarket grows into a retail group.

His commercial empire keeps expanding into e-commerce, IT, high technology, and more, with Xu Haibin making his mark in every field.

A retail tycoon: "Xu Haibin of Yanjin has unparalleled talent. He's taken retail to its peak. He's my idol."

An IT mogul: "Xu Haibin is actually entering the mobile phone and computer markets. I doubt anyone can compete with him. The IT world is about to change."

A former world's richest man: "Losing to Xu Haibin of Honghai Group, I accept wholeheartedly. He's the only entrepreneur I've ever truly admired, a legend in his field."

This novel and its characters are entirely fictional. Any resemblance to real people or events is purely coincidental. Do not imitate.