Business Legend on the Pole

In the morning mist of Shi'ao Village in southwest China, seventeen-year-old Chen Lei stepped on the dew and used a pole to support his family's livelihood. The plight of his disabled father and frail mother made him put down his books and start from a mountain stall in the county market, turning "mountain treasures" such as wild mushrooms and chestnuts into a bargaining chip for poverty alleviation. He can calculate the profit margin of each kilogram of mountain products, knows how to use wet newspapers to keep fresh and retain customers, and can stand firm in the cracks of urban management and price reduction by peers; from establishing a village cooperative to opening the first store, from cross-city expansion encountering a capital break, to seizing the e-commerce wave to build a national cold chain, and then to the layout of the "agriculture + tourism + finance" diversified industry, every step hides practical entrepreneurial practices that can be implemented, and every crisis becomes a springboard for transformation. After thirty years of ups and downs, this young man who came out of the mountains not only accumulated billions of net worth, but also transformed the isolated Shi'ao Village into a famous eco-tourism village. This is not a fictional cool article, but a real business growth epic of counterattack against poverty and repayment of hometown written by an ordinary person relying on tenacity, integrity and vision. This novel and its characters are purely fictitious. Any similarity is purely coincidental and should not be imitated.