The Merchant Saint from a Humble Family

Chen Yuan, a poor young man, transmigrates to an imaginary dynasty. Starting with improving a pair of straw sandals, he uses modern business thinking and innovations tailored to local conditions to break through the rigid ancient social hierarchy of scholars, farmers, artisans, and merchants. Spanning five volumes and five hundred chapters, the story offers a sweeping look at his journey from peddler to founder of a commercial empire. It also depicts his rivalry and collaboration with his nemesis, Nangong Li, a representative of the imperial merchants, as he ultimately reshapes the economic order of the age.

This novel and its characters are entirely fictional. Any resemblance to real people or events is purely coincidental. Do not imitate.