
Wumengshan Salesman: Entering the City Carrying Handicrafts
About This Novel
Carrying Miao embroidery, batik and other intangible cultural heritage handicrafts, he left the Miao village facing an epochal crisis and broke into the prosperous city of Shencheng. When he first arrived in Shanghai, Gensheng encountered many setbacks: Miao embroidery was regarded as "junk", profiteers lowered the price, and was even questioned as a machine imitation, and he once fell into survival difficulties. However, relying on the tenacity of the mountain people, he met the knowledgeable Mr. Zhou in the old neighborhood. Under his guidance, he began to improve the intangible cultural heritage products - integrating Miao embroidery patterns into modern objects, telling the stories of the craftsmen through short videos, and gradually accumulating fame. During this period, he met Jiang Jinyu, a fashion design major. The two went from conflicting ideas to tacit cooperation, giving the traditional intangible cultural heritage a new look. After becoming popular, Gen Sheng encountered counterfeiting and rumors from his peers. He took Jiang Jinyu back to the Miao village to make a documentary. He proved his innocence by live broadcasting the real life of the craftsman, and gained countless fans. In the end, he established the "Wumeng Intangible Cultural Heritage Workshop" and a craftsmen's cooperative, and returned to his village to build an intangible cultural heritage experience base, which not only solved the problem of transportation losses, but also attracted young people to return home to learn skills. Miao Village has become an "Intangible Cultural Heritage Internet celebrity village". Gensheng led a team of craftsmen to the National Intangible Cultural Heritage Expo, and the Miao embroidery treasures left by his grandfather were collected by the museum. With persistence and innovation, he brought the South-Western South-Western Heritage out of the mountains, and revitalized his hometown with craftsmanship. While embracing the beauty, he also completed the transformation from a "seller" to a "guardian of intangible cultural heritage".
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