Breaking the Ice in Business
by Liu Lin
About This Novel
"The No. 1 In business war novels" is the latest work of Liu Lin, a well-known domestic marketing planning expert and financial writer. This is also his eighth business war themed work. The novel tells the story of the business war between a group of special elites called "corporate traders" in a fast-moving consumer goods industry where there is no smoke but extremely brutal conditions. As the trader of "Shuofen" trading company, Tian Fenglin started with the merger and integration of upstream production companies to integrate channels and capital. In the direction of traditional channel integration, veteran enterprise trader Zhao Hongyu has become Tian Fenglin's biggest competitor. The two parties have launched a fierce "land enclosure" competition in key FMCG markets and capital markets. In the end, the two parties reached a willingness to move from "war" to "peace", and worked together to find a high-quality online team, and finally worked together to break out of the predicament, open up sales, and achieve a win-win situation.
What Readers Think
Rating
Community(0)
Official(3)Scraped 19d ago
Not bad
It's not a very interesting book, the content is relatively plain, just treat it as a business case. . .
Business Negotiation Guide
The description of business negotiations is rich and true, the thinking is clear, the case analysis is integrated into emotional life, and sparks constantly flash in the contradictions.
It feels pretty good.
It feels pretty good.
Rating
Community(0)
Official(3)Scraped 19d ago
Not bad
It's not a very interesting book, the content is relatively plain, just treat it as a business case. . .
Business Negotiation Guide
The description of business negotiations is rich and true, the thinking is clear, the case analysis is integrated into emotional life, and sparks constantly flash in the contradictions.
It feels pretty good.
It feels pretty good.
