The Great Defeat I (revised Edition)
by I
About This Novel
"The Great Failure" is an MBA-style lesson plan about the failure of Chinese companies! "The Great Failure" explains the reasons for the failure of ten famous companies that prospered and declined: What was the reason for the failure of Biaowang? Why are multi-billion dollar companies so fragile? Why was the "Young Guards" so short-lived? How does passionate passion become a curse? How did China's "number one brand" get destroyed? What is the original sin of China's Internet economy? What exactly have huge profits left for companies? How deep is the trap of "diversity"? How close should entrepreneurs be to politics? "The Great Defeat" is a book that makes you feel warm in your hand! Each one of them is so famous in China that I really don't know how to describe their fame. Suddenly, in their "lovely days", they suddenly vanished into ashes and suddenly fell down silently! It's like the shock to people caused by the sudden withering of living lives.
What Readers Think
Rating
Community(0)
Official(151)Scraped 4d ago
Most of today's business owners are like this too
In fact, most of today's Chinese entrepreneurs do not deserve to be called entrepreneurs. They can only be called "small" bosses. We still don't see much change.
6666666
Learn management, books recommended by teachers, big defeats, such as the Giant Group to later Melatonin, starting as Hanka, then failing to build the Giant Building, and repositioning. Although these entrepreneurs failed, they are really worthy of respect. A wonderful life.
It's better to scold Hongchen.
Not only can you learn from failures, but you can also understand the development of China in the 1990s
However, I feel that the Qin Chi case was not lost on the brand. For example, Coca-Cola relies on the brand to make a living. Its material costs may not even be 30%. Most of the costs are spent on management and publicity.
defeat
Failure is not success. The summary is.
"Compared with ordinary entrepreneurs and failed entrepreneurs, the fundamental difference between outstanding entrepreneurs is that one has the ability to foresee the future, the other has the ability to grasp reality, and the other is just a copycat of the past, that's all."
This is a book with more than a thousand pages. The more you read, the more spacious and restless your heart becomes. It is absolutely a good book! !
Just like the poem Wu Xiaobo quoted at the end, everything is fate, everything is smoke Everything is the beginning without an ending Everything is a fleeting pursuit All joy without a smile All suffering has no tears ............
The age of no rules
Mr. Wu Xiaobo's fiasco vividly exposed and analyzed the success and subsequent failure of many successful companies in the development of New China. Personally, I feel that the following points are the only ones: 1. The company focuses on marketing over products, with extremely low investment in product research and development. 2. There are serious problems in the company's management: the company has become the founder who speaks for himself, and the employees at the bottom deceive the superiors and deceive the subordinates. 3 Without crisis public relations, companies will be overwhelmed when problems arise, unable to resolve them effectively, and will continue to have bad relations with the news media. 4. The company's finances were in chaos, and unnecessary expenses throughout the company continued to increase. 5. The company blindly diversified and spread its stalls more and more, but the main business did not receive capital investment, leading to a subsequent collapse. 7. Fierce market competition, unethical behavior of enterprises, verbal abuse, slander and slander of competitors, continuous price wars, killing one thousand enemies and damaging oneself eight hundred. Enterprises have not built a good competitive environment.
True stories are powerful
There is no chicken soup, what I want is a real case like this, very good
Rating
Community(0)
Official(151)Scraped 4d ago
Most of today's business owners are like this too
In fact, most of today's Chinese entrepreneurs do not deserve to be called entrepreneurs. They can only be called "small" bosses. We still don't see much change.
6666666
Learn management, books recommended by teachers, big defeats, such as the Giant Group to later Melatonin, starting as Hanka, then failing to build the Giant Building, and repositioning. Although these entrepreneurs failed, they are really worthy of respect. A wonderful life.
It's better to scold Hongchen.
Not only can you learn from failures, but you can also understand the development of China in the 1990s
However, I feel that the Qin Chi case was not lost on the brand. For example, Coca-Cola relies on the brand to make a living. Its material costs may not even be 30%. Most of the costs are spent on management and publicity.
defeat
Failure is not success. The summary is.
"Compared with ordinary entrepreneurs and failed entrepreneurs, the fundamental difference between outstanding entrepreneurs is that one has the ability to foresee the future, the other has the ability to grasp reality, and the other is just a copycat of the past, that's all."
This is a book with more than a thousand pages. The more you read, the more spacious and restless your heart becomes. It is absolutely a good book! !
Just like the poem Wu Xiaobo quoted at the end, everything is fate, everything is smoke Everything is the beginning without an ending Everything is a fleeting pursuit All joy without a smile All suffering has no tears ............
The age of no rules
Mr. Wu Xiaobo's fiasco vividly exposed and analyzed the success and subsequent failure of many successful companies in the development of New China. Personally, I feel that the following points are the only ones: 1. The company focuses on marketing over products, with extremely low investment in product research and development. 2. There are serious problems in the company's management: the company has become the founder who speaks for himself, and the employees at the bottom deceive the superiors and deceive the subordinates. 3 Without crisis public relations, companies will be overwhelmed when problems arise, unable to resolve them effectively, and will continue to have bad relations with the news media. 4. The company's finances were in chaos, and unnecessary expenses throughout the company continued to increase. 5. The company blindly diversified and spread its stalls more and more, but the main business did not receive capital investment, leading to a subsequent collapse. 7. Fierce market competition, unethical behavior of enterprises, verbal abuse, slander and slander of competitors, continuous price wars, killing one thousand enemies and damaging oneself eight hundred. Enterprises have not built a good competitive environment.
True stories are powerful
There is no chicken soup, what I want is a real case like this, very good
