Born to Label: a History of Racist Ideology in America

About This Novel

After Obama was elected president in 2008, has the United States really entered a "post-racial society" as some media said? In fact, racist ideas are still prevalent in the United States, and they are more subtle and sophisticated than before. Kendi traces the history of anti-Black racist ideas and their surprising power. Using five outstanding figures in American history as his guide, he sharply reveals that racist ideas are not caused by ignorance or hatred, but are designed by the most influential minds.

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