
History of European Communication Thought (revised Edition)
by Xu Zhenglin
About This Novel
As an independent discipline, communication studies was born in the United States in the 1940s, but the emergence of communication ideas can be traced back to ancient Greece. As the famous communication theorist E. M. Rogers said, "Anyone involved in a new river wants to know where the water here comes from and why it flows like this." "Where do we come from?" This is a question that the young and ancient discipline of communication has to face. This book is such a traceable book. From the ancient Greek academies more than 2,000 years ago to the colorful contemporary Internet world, this book attempts to transcend the barriers of time and break the boundaries of disciplines. Through the investigation of the thoughts of several generations of scholars and philosophers, it traces the emergence, development and evolution of communication ideas in Europe, and outlines a "lineage table" of communication studies in the context of history and the broad humanities and social sciences background. As a relatively complete research work on the history of Western communication thought, the author uses a personalized interpretation method to explore the essence, which helps to broaden readers' horizons and promote in-depth research on communication thought.
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