Monetization of Time and Altruistic Behavior

About This Novel

Monetizing time means assigning a monetary price to time and using money to measure the value of time. Monetizing time activates the psychological set of economic utility, allowing individuals to spend less time and money participating in altruistic behaviors. This book examines the impact of time monetization on different altruistic behaviors and its psychological mechanisms through multiple studies. Chapters 1 and 2 make a comprehensive review of relevant issues in this field and propose problems and research frameworks. Chapter 3 explores the impact of time monetization on time altruism and money altruism. Chapter 4 examines the mediating factors that influence time monetization on altruistic behavior. Chapter 5 explores the moderating effects of two personality difference variables, materialistic values ​​and transcendent self-centeredness. Chapter 6 proposes the psychological set model of time monetization activating economic utility to explain the psychological mechanism of time monetization affecting altruistic behavior. This research has both theoretical innovation and application value. It has important application significance for business management and improving individual happiness.

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