The Sword of Public Opinion: Corporate Network Crisis Response
About This Novel
Anshan Iron and Steel's explosion accident, Vanke's poisonous floor incident, Foxconn's labor dispute, Sanyuan's "premature milk" incident, and Toyota's global recall of 7.4 Million cars were all exposed by the Internet and infinitely amplified in online public opinion. Online public opinion forms rapidly and has a huge impact on enterprises. Therefore, while strengthening Internet information monitoring, organizing efforts to collect, organize and analyze information is of great significance for responding to special network emergencies in a timely manner and comprehensively grasping social conditions, public opinion and competitive intelligence. Therefore, in the era of mobile Internet media, it is imperative to monitor online public opinion and provide early warning of negative brand information.
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