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About This Novel
The well-known social trend observer Kenichi Ohmae's predictions are completely accurate. It is a best-selling topic book that spreads from East Asia to the world; low birth rate, super aging, consumption reduction... The whole world is becoming a "low desire society", how to face the decline of beauty? When the "low desire society" finally becomes today's unchanging reality, how can the government and the people revive it? "Low Desire Society" is a best-selling social observation masterpiece published in 2018 by the famous Japanese management scientist and "Mr. Strategy" Kenichi Ohmae. The book focuses on Japan's current socio-economic status and characteristics, and summarizes social problems that other mature countries have not yet encountered into one word, "low desire society" - population decline, super aging, and loss of upper class. There are more and more young people with ambition and desire; citizens hold a large amount of financial assets, and companies have high internal reserves, but they fail to use funds effectively. Whether it is monetary easing policy or public investment, it cannot improve consumer confidence, and money-spreading policies cannot revitalize the economy... Faced with the problem of a "low desire society", even if stocks continue to rise, it is not a happy time. However, Ohmae Kenichi also pointed out that he is not trying to blame young people for having low desires, because this tendency to have no desires and desires is also a reasonable choice in the context of the times. What must be considered is how citizens and businesses should respond in a "low desire society". The "low desire" young group has a serious impact on enterprises, and subsequent generations may also have similar values. Companies must truly analyze their thoughts and behaviors, accurately grasp their values, and re-formulate various strategies and business models. In response to problems such as low desire, insufficient manpower, and a sluggish economy, "Low Desire Society" cites the practices of countries with similar precedents in Europe and the United States and puts forward a series of corresponding strategic suggestions, such as urban redevelopment, how to use idle land, improvement of immigration policies, optimization of supporting construction of tourist destinations, stimulating consumption of "mature adults", transformation of talent education, etc. The observations and countermeasures made in "Low Desire Society" are very helpful for readers to understand Japan's socio-economic status and development, and also serve as a warning. At the same time, based on the above observations and the understanding and sense of crisis that "in the 21st century, the key to achieving a career is to cultivate and possess top talents," Ohmae put forward the concept of "education with global aspirations" for parents and young people, which is also very enlightening for domestic readers.
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