Beauty Empire Butterfly Brand: a History of Modern Chinese Folk Industry
About This Novel
From tooth powder, fire extinguishers to offset printing machines, how did a scholar in his study transform into a global chemical tycoon? In early 20th century China, Chen Diexian was a unique cultural entrepreneur. He was not only a prolific novelist, magazine editor, but also an industrial leader. He tinkered with chemistry in his study, used local specialty cuttlefish bones to make tooth powder, and developed fire extinguishers. He also shared tips on making beauty products and promoted housekeeping knowledge in newspaper columns... In an era of rapid change, he translated and introduced foreign science and technology, improved manufacturing processes, used the resources of media people for marketing, and created the famous brand "Butterfly Brand", whose products sell well all over the world. Fairbank Prize winner Lin Yuqin uses a micro perspective to tell how a generation of private industrialists entered the circulation of global capital, knowledge, and technology. Their success also foreshadows China's approach to economic rise in the 21st century.
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