War Advertising Agency: Intelligence Manipulation and the War in Bosnia and Herzegovina (translated Documentary)
About This Novel
"War Advertising Agency" reveals the inside story of the treacherous intelligence war in the Bosnian War. It vividly and detailedly describes a private public relations company as the driving force behind the scenes, using various public relations strategies, means and techniques to concoct news reports that are beneficial to the "clients", manipulate the trend of international public opinion, and ultimately determine the outcome of a war. In the early 1990s, the Yugoslav Federation disintegrated, and the former republics became independent one after another. On October 15, 1991, Bosnia and Herzegovina declared itself a sovereign state, which led to the intensification of ethnic conflicts between Bosnia and Serbia and the outbreak of the Bosnia-Herzegovina War. Facing a powerful opponent, the new small country Bosnia and Herzegovina is at an absolute disadvantage on the battlefield. Foreign Minister Haris Silajdzic was ordered to go to the United States alone to seek support from the international community. However, neither the United Nations nor the US government paid any attention to it. The turning point came after Silajdzic contacted Jim Haver of the public relations firm Ruder Finn. This public relations expert not only guided Silajdzic to vigorously create an image that won the attention and sympathy of the Western world, but also used true and false intelligence to successfully induce international public opinion to turn towards Bosnia and Herzegovina, causing Serbia's international image to completely collapse and fall into a completely isolated situation. In a sense, the outcome of the Bosnian war has nothing to do with justice, morality and human rights. What plays a decisive role is the possession of intelligence, manipulation of public opinion and image public relations.
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