Bankrupt Civilization
by Mianmian
About This Novel
We have seen many stories about the rise and fall of modern enterprises. In fact, the same drama was played out in the ancient Mediterranean civilization thousands of years ago. In this book, Zhihu expert Mianmian interprets many ancient civilizations in the Mediterranean such as Rome, Greece, and Egypt from the perspective of modern business management. The diverse political systems, internal mechanisms, and development methods of these ancient civilizations contain management wisdom and experience lessons that modern enterprises can learn from. In terms of development strategies: Babylon established a commercial center and logistics system; Carthage was committed to establishing a transnational trade network and adopted localization strategies in many places; Phoenicia was deeply involved in transoceanic trade and focused on navigation and shipbuilding-related technologies. These coincide with the current emphasis on self-owned logistics and market segmentation. In terms of enterprise size: Ancient Egypt relied on its huge size, was closed and unprogressive, and eventually died sadly; Aegean provided ideas for the survival of small and micro enterprises. In terms of expansion: Persia continues to expand overseas, which is very similar to the approach of large multinational companies to increase market value; Assyria took advantage of being a latecomer, adopted militarized management, grew barbarically, and flourished for a time, but its ultimate failure was also attributed to this. In terms of manager selection: Rome, which has lasted for thousands of years, has established a mature management mechanism to select excellent leaders; the internal strife caused by the crazy infighting of the Hittites is worth pondering for many family businesses today. While summarizing these experiences and lessons, Mianmian also displays the rise and fall of these civilizations in front of us in a panoramic manner. Taking the development time as the axis, he writes the details inside and outside each civilization, and goes into depth about the confrontations, conflicts and other entanglements between civilizations, and analyzes the interactions between them and the consequences. This makes the appearance of ancient history clearer and the cruelty of competition more prominent.
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